Just a woman who love Baby Yoda and Halloween shirt
Poor staffing - Cafes don't just sell Just a woman who love Baby Yoda and Halloween shirt food/drink ... they sell stress relief, belonging, recognition, feel good, connection and many other intangible value-add benefits that only come from how you and your staff engage with the customers. The cafe with the staff that make a feature out of remembering customer names, their standard orders and yesterday's discussion succeeds, while those that don't fail. Customers in cafes may soon forget what you sold them but they will never forget how you made them feel.
Too wide an offer - Many startup cafes offer too much Just a woman who love Baby Yoda and Halloween shirt choice when the customer is basically just hungry and thirsty. Wide assortment offers are difficult to manage and can increase costs and lead to poor quality outcomes that lead to lost sales and lost customers. Better to be 'inch wide - mile deep' when determining assortment offers in cafes.
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